Peter Z Orton, PhD, is IVS Director of Media Design. For IVS, Dr. Orton’s focus is the effective transfer of health information for knowledge, attitude and behavioral outcomes. He has published in the areas of media design, purposeful narrative, diffusion of innovations, and social cognitive theory/behavioral modeling. His experience as researcher, instructional designer and professional scriptwriter brings to the Institute a happy confluence of communication science and media production skills.

Prior to joining Johns Hopkins, Dr. Orton was on faculty for 18 years at California State University and Stanford University and 3 years as a Fellow at Stanford Hospital’s Center for Research in Disease Prevention. His media career includes Story Editor for Steven Spielberg’s NBC-TV series, “Amazing Stories.”